For the last 10 years I worked in the creative agency at Rituals Cosmetics, the first few years as a Graphic Designer, responsible for all the promotion materials in the stores. I worked on POS materials, flyers, brochures and other graphic design projects. After 4 years I got the opportunity to work as an Art Director and this became my specialisation within Rituals. I have worked on many different productions for both studio and lifestyle photography. I was responsible for the whole concept; making moodboards (look and feel/styling), advising about locations/models/stylists/photographers, and of course being on set and guiding post-production was an important element of the process.
After all these beautiful projects I was ready for a new challenge, so I decided to start as a freelance Art Director and Graphic Designer. I’m very exited to work for different new, growing and progressive companies. I love to work with Photoshop, Indesign and Illustrator and I can’t wait to show what I can do for you.
Art Director
The combination of forms, colors, compositions, textures and light are essential for the perfect image. As an Art-Director I focus on concepts, work on set and am responsible for the end result. Depending on the subject, I come up with a concept that is in line with the visual language of the brand and of course the wishes of the customer. I am responsible for the entire creative process, give advice where necessary and, if needed, I can ensure the correct post-processing of the images. During my work I constantly stay in contact with the stylist so we are aligned throughout the whole process.
I would love to help you with a creative concept from A to Z. Of course, you can also ask me to work only on the mood board or give advice about locations, models, photographers and stylists.
Graphic Designer
I can help you with different graphic projects such as brochures, flyers and other graphic designs, advising you on different formats, printing techniques and other specific details that will make your design even better. The most important thing for me is that you are happy with the end result.
… anything is possible! Let's connect and see what I can do for you!